Free SEO Course

SEO Course Fee: FREE

The SEO course is completely free.

The main purpose of this training is to help students understand practical SEO and learn skills they can apply to real websites.

SEO Course Outline

1. SEO Fundamentals

• What is SEO?
• How Google Search Works
• Organic Search vs Paid Search
• Search Intent
• Important SEO Terms
• Different Types of SEO
• Understanding Search Engine Rankings

2. Keyword Research

• What is a Keyword?
• Keyword Research Process
• Short-Tail and Long-Tail Keywords
• Informational and Commercial Keywords
• Understanding Keyword Intent
• Keyword Difficulty
• Search Volume
• Competitor Keyword Research
• Keyword Mapping
• Finding Keyword Opportunities

3. On-Page SEO

• SEO-Friendly URLs
• Title Tag Optimisation
• Meta Description Optimisation
• Heading Structure
• Keyword Placement
• Image SEO
• Internal Linking
• Content Optimisation
• Anchor Text Optimisation
• Basic User Experience

4. Technical SEO

• Website Crawling and Indexing
• XML Sitemap
• Robots.txt
• Canonical Tags
• Redirects
• Broken Links
• 404 Errors
• Duplicate Content
• Website Speed
• Core Web Vitals
• Mobile-Friendliness
• HTTPS and Website Security
• Technical SEO Audits

5. Off-Page SEO

• Introduction to Off-Page SEO
• Understanding Backlinks
• Quality vs Low-Quality Backlinks
• Anchor Text
• Link Relevance
• Domain Authority Concepts
• Competitor Backlink Research
• Building a Natural Backlink Profile

6. Content SEO

• SEO Content Planning
• Blog Keyword Research
• Creating Content Briefs
• Search Intent Optimisation
• Content Structure
• Topic Clusters
• Supporting Content
• Updating Existing Content
• Content Gap Analysis

7. Local SEO

• Local SEO Fundamentals
• Google Business Profile Basics
• Local Keyword Research
• Local Landing Pages
• NAP Consistency
• Local Citations
• Reviews and Reputation
• Local Competitor Research

8. SEO Tools

Students will learn how SEO tools are used for:

• Keyword Research
• Competitor Analysis
• Website Audits
• Backlink Analysis
• Rank Tracking
• Search Performance
• Website Traffic Analysis
• Technical SEO Checks

9. Google Search Console & Analytics

• Understanding Google Search Console
• Performance Reports
• Impressions and Clicks
• CTR
• Average Position
• Indexing Reports
• Finding Ranking Opportunities
• Understanding Website Traffic
• Measuring Organic Performance

10. Practical SEO Audit

Students will learn how to audit a website and identify:

• Technical SEO Issues
• On-Page Problems
• Content Issues
• Keyword Opportunities
• Internal Linking Problems
• Backlink Opportunities
• Ranking Issues

The course focuses on practical learning instead of only theory.

Client Hunting Course

Learn How to Turn Your Skills Into Clients

Learning SEO or any digital skill is only one part of freelancing.

The next challenge is learning:

• How to find potential clients
• How to approach them
• What message to send
• How to get replies
• How to handle meetings
• How to prepare proposals
• How to close clients

The Client Hunting Course teaches the complete process from identifying potential clients to starting professional conversations and converting opportunities into paid projects.

Client Hunting Course Outline

Module 1 – Understanding Your Service

Before contacting clients, you need to clearly understand what you are offering.

Students will learn:

• How to Select a Service
• Choosing a Profitable Skill
• Defining Your Target Client
• Creating Clear Service Packages
• Professional Positioning
• Understanding Client Problems
• Selling Solutions Instead of Just Services

Module 2 – Building a Professional Profile

Your online presence plays an important role when a potential client checks your profile.

This module includes:

• Professional Profile Setup
• Personal Branding Basics
• Creating a Strong Introduction
• Writing a Professional Bio
• Presenting Skills and Experience
• Portfolio Structure
• Showing Previous Work
• Creating Simple Case Studies
• Building Trust With Potential Clients

Module 3 – Client Research

Students will learn a structured process for identifying businesses that may require SEO, marketing or other professional services.

Topics include:

• Identifying the Right Type of Businesses
• Finding Businesses With Marketing Problems
• Researching Decision-Makers
• Understanding Business Requirements
• Analysing Competitor Performance
• Qualifying Potential Clients
• Building a Client Prospect List

Specific client-finding sources, platforms and methods are taught inside the paid Client Hunting Course.

Module 4 – Quick Website Audit for Outreach

Instead of sending random messages, students will learn how to identify real business and website problems before contacting a potential client.

This includes:

• Checking Website SEO Performance
• Finding Technical SEO Problems
• Identifying Ranking Issues
• Finding Keyword Opportunities
• Reviewing Content Problems
• Checking Competitor Gaps
• Identifying Conversion Issues
• Selecting the Strongest Problems for Outreach

The goal is to give potential clients a genuine reason to reply.

Module 5 – Cold Email Outreach

Students will learn how to write short, professional and personalised cold emails.

Topics include:

• Cold Email Structure
• Writing Strong Subject Lines
• Personalised Email Openings
• Mentioning Website Problems
• Presenting SEO Opportunities
• Writing an Effective Call to Action
• Follow-Up Emails
• Avoiding Spam-Looking Emails

Students will also learn through practical examples and templates.

Module 6 – Client Messaging & Outreach

Not every potential client prefers email.

Students will learn how to start professional conversations through different communication methods without sounding spammy.

Training includes:

• First Message Structure
• Short Outreach Messages
• Professional Introductions
• Follow-Up Strategy
• Starting Conversations
• Handling No Response
• Building Trust Before Selling

Module 7 – SEO Audit Presentation

When a potential client shows interest, your audit should look professional and easy to understand.

Students will learn:

• How to Prepare a Quick SEO Audit
• Which SEO Problems to Highlight
• How Many Issues to Show
• How to Explain Ranking Impact
• How to Explain Traffic Opportunities
• How to Explain Technical Problems Simply
• How to Present an Audit Professionally

Module 8 – Client Communication

Professional communication can make a major difference when dealing with potential clients.

Topics include:

• How to Talk With Clients
• Asking the Right Questions
• Understanding Client Requirements
• Explaining SEO in Simple Language
• Handling Difficult Questions
• Building Client Confidence
• Professional Follow-Ups

Module 9 – Discovery Calls & Meetings

Students will learn how to prepare for and handle client meetings professionally.

Topics include:

• Preparing Before a Meeting
• Understanding Client Goals
• Asking Discovery Questions
• Explaining Your SEO Process
• Discussing Problems and Solutions
• Presenting Recommendations
• Handling Pricing Questions
• Ending the Meeting Professionally

Module 10 – Proposal & Pricing

Students will learn how to turn a client conversation into a professional proposal.

Topics include:

• Creating an SEO Proposal
• Proposal Structure
• Defining Deliverables
• Monthly SEO Packages
• Project-Based Pricing
• Setting Client Expectations
• Scope of Work
• Payment Terms

Module 11 – Handling Client Objections

Students will learn how to professionally respond when clients say things such as:

• “I need to think about it.”
• “Your price is too high.”
• “We already have someone.”
• “Can you guarantee rankings?”
• “Send me more information.”
• “I am not interested right now.”

The goal is to handle objections professionally without becoming pushy.

Module 12 – Closing Clients

This module focuses on moving interested prospects towards a final decision.

Students will learn:

• Recognising Buying Signals
• Following Up Correctly
• Creating Clear Next Steps
• Discussing Payment
• Confirming Deliverables
• Finalising the Project
• Starting the Project Professionally

Module 13 – Client Onboarding

Getting a client is only the beginning.

Students will learn:

• Client Onboarding Process
• Collecting Website Information
• Requesting Required Access
• Setting Communication Expectations
• Creating Initial Tasks
• Reporting Structure
• Building Long-Term Client Relationships

Client Hunting Course Fee

Physical Classes

Course Fee: PKR 20,000

Physical classes are suitable for students who prefer face-to-face learning, practical guidance and direct interaction during the training.

Live Online Classes

Course Fee: PKR 15,000

Students who cannot attend physically can join through live online classes and learn the same client hunting process remotely.

SEO Course Fee

SEO Training: FREE

There is no course fee for the SEO training.

The paid fee only applies to the separate Client Hunting Course.